Donkey

Donkey takes old New York City billboards, cuts them up into many pieces, and makes one of a kind bags, purses and laptop cases. We developed the concept for the packaging for Donkey’s change purses and laptop cases including the “I [Recycle] NY” logo which describes perfectly what the Donkey product line achieves—and was designed with utmost respect to original “I [Heart] NY” creator Milton Glaser.