Ultimate Lacrosse
Ultimate Lacrosse was founded by Michele DeJuliis, an icon of the sport and former member of the US Women’s National Team. Ultimate girl’s lacrosse club teams, clinics and events set the standard for New Jersey and Pennsylvania girls youth sports. We worked with Ultimate on unifying their clinics and clubs under one brand umbrella and redeveloped their identity and creative strategy.
Included in our work was creating a custom CMS-based website and blog, social media marketing and promotion, and branding of Ultimate teams and tournaments. Ultimate has since expanded to three new regions, increased clinic and team enrollment, and formed a sports events management company.
