Various invitations created for Bloomingdale’s store promotions and events. Girls’ Night Out, (“GNO”), is an event held semi-annually to promote the trends of the season, targeted at women between the age of 18–36. This invitation illustrates the monogrammed, personal initial trend of that particular season. The SoHo invitation invited selected guests to an exclusive look at the new “downtown” trend-drive store. The Men’s Suiting promotional piece included a gift card, housed in a tie box and uses a pinstripe pattern and velvet texture that eluded to the merchandise be available during the promotion.